In an age of digital communication and information, digital signage systems aren’t just exclusively used by businesses for advertising; they are also effective tools for several other purposes that are equally central to the success of many businesses. Let’s delve into three ways digital signages are being innovatively utilised to enhance customer experiences, streamline internal communications, and improve brand visibility.
Interactive Information Displays
Source: Airtame
Part of the appeal of using digital sign boards for advertisements is their interactive capabilities, allowing businesses to put out dynamic, eye-catching content. The same features can also be incorporated into non-marketing messages for various establishments, regardless of industry.
Public Spaces:
In shopping malls and public areas, digital signages can provide wayfinding assistance and information about events and other important announcements. Visitors can also interact with the displays to access maps, find information about promotions, and get live weather updates.
Educational Institutions
Digital sign boards are essential in educational settings too, functioning as dynamic bulletin boards for event information, campus maps, and even class schedules. Students can benefit from interactive displays that showcase announcements, schedules, and extracurricular activities.
Corporate Offices:
In corporate environments, digital signages can be strategically placed to disseminate real-time updates, corporate news, and individual achievements. Providing easily accessible information in common areas can help enhance the overall employee experience.
Learn More: Optimising Store Layouts: Using Digital Signages to Improve Wayfinding and Navigation in Retail
Employee Communication and Training
Source: Vue Pilot
Gone (almost) are the days when employee communication had to be done through physical bulletins and newsletters; digital signage systems are more widely used today as powerful tools for internal communication within organisations, serving as channels for conveying important messages, fostering a sense of community, and facilitating training programmes.
Announcements
Important company announcements, policy updates, and personal recognitions can be broadcast across various departments simultaneously through digital signages. This ensures that every employee is kept informed of the latest developments.
Employee Recognition
Any employee would appreciate feeling like a valued member of the organisation they work for, and recognising employee achievements, milestones, and even birthdays could go a long way in fostering a positive work environment. Digital sign boards allow companies to celebrate these significant events for everyone to see, boosting morale in the process.
Digital Menu Boards
Restaurants and similar establishments have embraced digital signages, particularly in the form of digital menu boards, to elevate their dining experience. Traditional static menus are now making way for visually appealing displays that offer more than just a list of items.
Visually Appealing Menus
With digital sign boards, restaurants and cafes can showcase their menus in an eye-catching and inviting manner with high-resolution images, videos, and even animations to entice customers and encourage them to order more.
Highlighting Specials
With a digital signage system, restaurants could highlight daily specials, limited-time offers, and chef’s recommendations more easily, and this flexibility will broaden the scope of specials they can offer—for instance, restaurants could create different promotions for specific times of the day. They could also alert customers to inventory shortages so they’ll know what’s available.
Customisation Options:
With digital signage menus, restaurants and cafes can include additional information that could help customers make more informed decisions, such as lists of ingredients, nutritional information, and where different components of the dishes are sourced. Customers will appreciate the transparency, and in turn, grow to trust your business.
Digital sign boards are extremely versatile and when utilised strategically, could help your business immeasurably. Check out our range of modern and sleek digital signages here at Neosys, and bring your business up to speed with the latest digital technologies. To learn more about our products, please contact us today.
